Category Archives: Strategy

Damn it not another ad break!

By Mitchell Geere | Published: December 14, 2008
So we have all said that before at some point or another, right? You get deep into the plot of your favorite show and then it stops for a few minutes so some company can tell you about their washing powder or new better than ever dishwashing liquid.  This is the traditional model of advertising [...]
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How we will use computers in the future.

By Mitchell Geere | Published: December 2, 2008
Okay so this isn’t a new concept, really just the way I see it happening. This post came about through a conversation I had with two of my friends – Ernst and Benny. We were having the usual Mac/Pc discussion and it all just unraveled from there. The way we use computers now is silly [...]
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Radio and the internet

By Mitchell Geere | Published: November 23, 2008
Traditional radio will change. I can’t remember when last I listened to the radio, it doesn’t actually even feature in my list of mediums to entertain. I do however still listen to a streamed music on last.fm and I wish I could get it in my car. I am sure this will be an option soon [...]
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Looking at bookstores differently

By Mitchell Geere | Published: November 16, 2008
Yesterday I did my usual get out of the house drive to my nearest bookstore – in this case it was Exclusive Books – and as I was browsing around I realized I’m not really here to buy a book. I am really just here to clear my head, this made me think. I generally [...]
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