Category Archives: Online Marketing

Damn it not another ad break!

By Mitchell Geere | Published: December 14, 2008

So we have all said that before at some point or another, right? You get deep into the plot of your favorite show and then it stops for a few minutes so some company can tell you about their washing powder or new better than ever dishwashing liquid. This is the traditional model of advertising [...]

Also posted in Concepts, Marketing, Strategy, Technology, Web, Work | Tagged Broader Reach, Creativity, Distribution, Free Content, Long Tail, Marketing, Movies, Social | Leave a comment

Radio and the internet

By Mitchell Geere | Published: November 23, 2008

Traditional radio will change. I can’t remember when last I listened to the radio, it doesn’t actually even feature in my list of mediums to entertain. I do however still listen to a streamed music on last.fm and I wish I could get it in my car. I am sure this will be an option soon [...]

Also posted in Marketing, Music, Strategy, Uncategorized | Tagged Advertising, Radio, Social | Leave a comment

Let people talk about your company, good or bad.

By Mitchell Geere | Published: August 12, 2008

We all know how to do that, just have people talk about it. Now that is much easier said than done. We tried pushing our companies viraly through Facebook, and Refer a Friend campaigns and so on. Some of us even sent Mike Arrington at TechCrunch mails so that he can talk about us. Have you [...]

Also posted in Web | Tagged Buzz, Customer, Exposure, Marketing, Publicity, Web | Leave a comment