Category Archives: Concepts

Write the code right

By Mitchell Geere | Published: January 12, 2010

As someone who as been through all the teething pains of html up to date I have noticed quite a few things. The first is that web designer & developers care little about content, its just another blob to move around. Their documents semantically mean nothing. There is no logical structure to it once you [...]

Also posted in Arbitrary, Design, Ideas, Technology, Web | Leave a comment

Google Nexus One

By Mitchell Geere | Published: January 10, 2010

I got a review earlier about the Google Nexus One and what struck me the most is how shit the design is, it is really awful. It looks clumsy, with a bunch of buttons that could have been handled with gestures more efficiently. So I had my moleskin open in front of me as usual and [...]

Also posted in Design, Mobile | Tagged Design, Doodle, Google, Industrial, Moleskine, Nexus One, Product | Leave a comment

A perfect depiction of how we will use computers in the future

By Mitchell Geere | Published: December 24, 2009

Imagine you just bought a new home and faced with a whole bunch of empty rooms. Mr. and Mrs. average get a little overwhelmed not knowing what will look good or not, lucky for them Apple* created the Apple View and Pottery Barn* created an augmented reality catalogue. Through the viewer combined with the catalogue [...]

Also posted in Future, Ideas, Marketing, Mobile, Technology | Tagged Apple, Augmented Realtiy, Consumerism | Leave a comment

A lesson to learn…

By Mitchell Geere | Published: May 31, 2009

I have been working with and using this concept for a long time, I have allowed my mind to wander and ponder things for what I think they truly are. So that said the principle I have been thinking about is that there is no such thing as good or bad – evil to some. [...]

Also posted in Arbitrary, Ideas | Tagged Active, Bad, Decisions, Evil, Good, Isaac Newton, Karma, Lessons, Life, Passive, Psychology, Reactive, Third Law of Physics | Leave a comment

Damn it not another ad break!

By Mitchell Geere | Published: December 14, 2008

So we have all said that before at some point or another, right? You get deep into the plot of your favorite show and then it stops for a few minutes so some company can tell you about their washing powder or new better than ever dishwashing liquid. This is the traditional model of advertising [...]

Also posted in Marketing, Online Marketing, Strategy, Technology, Web, Work | Tagged Broader Reach, Creativity, Distribution, Free Content, Long Tail, Marketing, Movies, Social | Leave a comment

How we will use computers in the future.

By Mitchell Geere | Published: December 2, 2008

Okay so this isn’t a new concept, really just the way I see it happening. This post came about through a conversation I had with two of my friends – Ernst and Benny. We were having the usual Mac/Pc discussion and it all just unraveled from there. The way we use computers now is silly [...]

Also posted in Future, Ideas, Mobile, Strategy, Technology, Uncategorized, Web | Tagged Amazon, Apple, Azure, Computing, Discussions, Distributed, EC2, Future, Internet, Lifestyle, Microsoft, Radio, Surface | 1 Comment

Looking at bookstores differently

By Mitchell Geere | Published: November 16, 2008

Yesterday I did my usual get out of the house drive to my nearest bookstore – in this case it was Exclusive Books – and as I was browsing around I realized I’m not really here to buy a book. I am really just here to clear my head, this made me think. I generally [...]

Also posted in Ideas, Strategy | Tagged books, information, reading | 1 Comment